During the past 10 years, online survey | methods have produced the most revolutionary changes in survey research ever experienced. Technological developments in Internet survey software have enabled personalized and dynamic surveys at a level of sophistication never before possible. In addition, campaign management software has emerged to accurately track, profile, and monitor respondent history and progress—all at a cost savings over previous methods. Faster servers, data warehouses, and more advanced algorithms have joined to produce a new generation of online survey software that pushes the frontiers of survey research. This chapter is a discussion of current and emerging online technologies and research techniques that will expand the capability and use of survey research. Initially, we discuss the management of the research process, with particular emphasis on controlling and streamlining that process. We then focus on the management issues of optimizing the use of research data, including questions about how to integrate, provide access to, and control this information. We next focus on advances in the actual questionnaire development process and present new questions and data collection types that interact with the respondent to increase realism and involvement. Developments in question flow, logic, and randomization are then discussed as methods of increasing control of field experiments. Once we have provided a view of the types of questions and methods that can be used in data collection, we proceed to a discussion of the use of online survey tools as a point of data integration and customer relationship management. Finally, we discuss criteria for evaluating online survey tools and the need for management control of enterprise survey solutions.